A lot is written about the importance of metrics in marketing. Especially in the online marketing world where there are tons of options to track and measure success of a campaign. Whilst plenty of people are moving forward in this area, and more and more companies start to focus on things such as ROI and realise the importance of KPI’s (Key Performance Indicators), some are still left behind. Today I spotted the perfect example on Facebook. Facebook who, ironically, still don’t know how advert
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Pacman Finds Love Thanks to Facebook
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