It’s still a novelty that in a world of user generated content, a monolithic organization would take the time to respond to a message - especially in an unexpected and totally creative way. This is the response by EA Sports to a video that a Tiger Woods PGA Tour ‘08 fan posted on YouTube 1 year ago: YouTube Direktvideo link Made page one of Digg, and at the time of posting this has nearly a million views just a few short days. EA is smart and is clearly paying attention. They were able
Continue here: Responding To User Generated Content: EA Gets It
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